About — Paste

PASTE TOOTHPASTE

Nature’s abundance.
Chemistry’s assurance.

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Key ingredients
From our founder

The Paste promise
Contact us

Ingredients

We believe you should know everything that’s in your toothpaste (and what it actually does).

Paste Whitening Mint toothpaste ingredients:

- Function: Solvent, base.
- Purpose: Helps combine ingredients and provides proper consistency.
- Function: Mild abrasive.
- Purpose: Helps remove surface stains and plaque.
- Function: Abrasive, thickener.
- Purpose: Helps clean teeth and provides proper texture.
- Function: Natural sweetener.
- Purpose: Provides sweetness, may help prevent cavity-causing bacteria.
- Function: Mild surfactant.
- Purpose: Natural, gentle cleansing agent derived from coconut.
- Function: Stabilizer.
- Purpose: Helps maintain product stability and consistency.
- Function: Natural preservative.
- Purpose: Helps maintain product freshness without artificial preservatives.
- Function: Chelating agent, mild exfoliant.
- Purpose: May help with stain removal and product stability.
- Function: Humectant.
- Purpose: Prevents toothpaste from drying out, provides smooth texture.
- Function: Natural antimicrobial, flavoring.
- Purpose: May provide gentle antibacterial properties and pleasant taste.
- Function: Whitening agent.
- Purpose: Helps remove surface stains and brighten teeth.

Paste Sensitive Mint toothpaste ingredients:

- Function: Solvent, base.
- Purpose: Helps combine ingredients and provides proper consistency.
- Function: Mild abrasive.
- Purpose: Helps remove surface stains and plaque.
- Function: Abrasive, thickener.
- Purpose: Helps clean teeth and provides proper texture.
- Function: Natural sweetener.
- Purpose: Provides sweetness, may help prevent cavity-causing bacteria.
- Function: Mild surfactant.
- Purpose: Natural, gentle cleansing agent derived from coconut.
- Function: Stabilizer.
- Purpose: Helps maintain product stability and consistency.
- Function: Remineralizing agent.
- Purpose: Helps repair tooth enamel and reduce sensitivity.
- Function: Natural antimicrobial.
- Purpose: May help reduce harmful bacteria in the mouth.
- Function: Natural flavoring.
- Purpose: Provides pleasant taste without artificial ingredients.
- Function: Beneficial bacteria.
- Purpose: May help balance oral microbiome.

Paste Fluoride Mint toothpaste ingredients:

- Function: Solvent, base.
- Purpose: Helps combine ingredients and provides proper consistency.
- Function: Mild abrasive.
- Purpose: Helps remove surface stains and plaque.
- Function: Abrasive, thickener.
- Purpose: Helps clean teeth and provides proper texture.
- Function: Natural sweetener.
- Purpose: Provides sweetness, may help prevent cavity-causing bacteria.
- Function: Mild surfactant.
- Purpose: Natural, gentle cleansing agent derived from coconut.
- Function: Stabilizer.
- Purpose: Helps maintain product stability and consistency.
- Function: Humectant.
- Purpose: Prevents toothpaste from drying out, provides smooth texture.
- Function: Abrasive, thickener.
- Purpose: Additional cleaning power and texture enhancement.
- Function: Binder, thickener.
- Purpose: Helps ingredients stay combined and provides proper consistency.
- Function: Anti-cavity agent.
- Purpose: Helps prevent tooth decay and strengthen enamel.
- Function: Antioxidant.
- Purpose: May help protect gums and oral tissues.
- Function: Soothing agent.
- Purpose: May help reduce gum inflammation and provide comfort.
- Function: Flavoring.
- Purpose: Provides citrus flavor and aroma.

Always formulated without:

A harsh detergent that can cause canker sores and irritation.
An antibacterial chemical linked to hormone disruption and antibiotic resistance.
Chemical sweeteners with potential health concerns.
Preservatives linked to endocrine disruption.
Plastic particles that can harm the environment and get trapped in gums.

Iman Zayed

“As a dental hygienist, I saw firsthand how disconnected traditional oral care brands were from what patients actually needed.

I dreamed of creating something different – not just another oral care brand, but products combining clinical excellence with genuine purpose. I didn't just want to recommend products – I wanted to create them, bringing together clinical expertise with heart and intention.

Paste is not just about toothpaste – it's about bringing together people who believe in better, more intentional oral care. This is a movement to transform how we think about oral health, bringing together science and purpose in every product we create.”

The Paste Promise:

Research

Paste is current on all oral care research in order to deliver the safest, most effective products to your home.
Science

We work with chemists who have a deep understanding of the safety and efficacy associated with our ingredients.
Sustainability

All Paste product tubes are recyclable. Just make sure to cut off the lid before placing in the recycling bin.
Sourcing

We use ingredients from all over the world. We find the best, most ethically-created ingredients and support local economies.
Testing

All of our blends have been tested to ensure that they are safe for all users. Paste products are never tested on animals.